Over a Third of People in Austria to Attend a Ball This Season

Gen Z (18–28) are the most eager, with 46% planning to take part, closely followed by Millennials (29–43) at 45%.
Vienna Book Fair Breaks Attendance Record

The five-day event at the Messe Prater saw a notable increase from the 58,000 attendees last year and 51,000 in 2022.