Amsterdam, 14 July 2025 – The International, operated by Crossroads Media GmbH in Vienna, is among 27 companies from 16 countries to join the European Institute of Innovation and Technology (EIT) Culture & Creativity accelerators as an audio-visual company. The accelerators are designed to help these companies scale, attract investments, and expand into international markets.
Top-performing participants will receive financial prizes of up to €60,000. The programmes address a critical gap in Europe’s innovation ecosystem for the cultural and creative sectors and industries (CCSI), and benefit from €495,000 in funding – half of the total €990,000 available, with the remaining to be awarded to a second cohort, which will be announced in August.
The selected ventures kicked off the program in Amsterdam, the Netherlands, on July 14–16, 2025. Over three days of focused training and peer exchange, participants will sharpen their vision, explore funding models, strengthen their leadership skills, and refine their pitching techniques – while connecting with local industry leaders, investors, and key stakeholders.
For more information, visit EIT CC.
