Gap Between Organic Shopping Intentions and Habits in Austria

Gap Between Organic Shopping Intentions and Habits in Austria

APA/dpa/Sebastian Kahnert

 

While many people in Austria express a desire to shop for regional and organic products, around 47% admit that their attitudes and actual shopping behaviour don’t quite match up, a recent study has found.

The study, conducted online by Johannes Kepler University (JKU) in Linz with around 1,000 respondents, also found that 66% believe others are even more inconsistent when choosing environmentally friendly, organic or “fair” products.

Price remains the decisive factor for many – a trend researchers attribute to rising living costs, reflected in the growing demand for discounted products and private labels.

“Ethics, organic goods, regionality, and quality have certainly made their way into our consciousness, but our actions have yet to catch up,” Christoph Teller, head of JKU’s Institute of Retailing, Sales and Marketing, said in a press release. “Often, in the current economic climate, we simply don’t have any other choice. Economic uncertainty and the need to save significantly contribute to this gap. We are not pointing fingers here, just highlighting the phenomenon, based on empirical data.”

The lower levels of self-reported inconsistency compared to observations of others are likely due to social desirability, the study’s authors suggest.

Don’t have an account yet? 

Latest News

Reach out for a handcrafted promotion of your business or product.