Concerns about developing Alzheimer’s have eased among people in Austria in recent years, yet dementia cases continue to rise, according to a recent survey.

The survey, conducted by Spectra Market Research on behalf of the support organisation MAS Alzheimerhilfe, reveals that while cancer is now the most feared illness among people in Austria (39%), followed by stroke (14%) and heart attack (10%), Alzheimer’s has slipped to fourth place, with just 9% expressing concern – down from third place two years ago and second place six years ago.

The findings also show that 43% of respondents would still hesitate to consult a doctor at the first signs of memory problems, a figure that has remained virtually unchanged from previous surveys.

MAS Alzheimerhilfe voiced concern that dementia remains a taboo subject, with many individuals attempting to conceal symptoms for as long as possible – a strategy the organisation warns is counterproductive.

“Although dementia-related illnesses are not yet curable, early diagnosis and treatment, along with psychosocial support, can help manage the condition and slow its progression,” said Gerald Kienesberger, Managing Director of MAS Alzheimerhilfe.

The survey, which polled 1,008 individuals aged 15 and over, found that 87% of respondents still favour an open and honest diagnosis from their doctor. General practitioners remain the first point of contact for those noticing memory issues, with 68% seeking advice from their GP. Neurologists follow at 25%, while neurological clinics, memory clinics and dementia counselling services are each consulted by 7-8% of respondents.

Public awareness of Alzheimer’s appears to be waning, with only 15% of respondents in 2024 feeling well-informed about the condition, down from 23% in 2022. “Understanding dementia gives confidence in caring for those affected,” remarked Kienesberger.

He also highlighted the significant burden placed on family members, particularly women, who often take on the role of primary carers. “The challenge of caring for a loved one with dementia can last for many years,” he said. “Yet, denial of the disease means that many affected individuals and their families miss out on the support they need at different stages of the illness. Early diagnosis is therefore essential.”