Austrians remain devoted coffee lovers: According to projections, more than 1,000 cups of the hot beverage will be consumed per person in Austria this year, as shown by a representative survey commissioned by Tchibo and released on Thursday. Slightly more than last year, 2.75 cups instead of 2.65 are now consumed daily. Nearly half of respondents drink coffee several times a day, meaning two to three cups.

The group most fond of coffee is those aged 50 to 59, who consume an average of 3.24 cups per day. In comparison: among 15- to 29-year-olds, the average is 2.16. The most coffee is consumed—as in the previous year—in Tyrol, Vorarlberg, and Salzburg. Enjoyment on the go is also popular: over 80 percent of 30- to 39-year-olds drink “coffee to go,” and 76.3 percent of 15- to 29-year-olds do as well. Only men and women over 70 prefer to take their time at home or in a café.

Coffee consumption may exceed one’s set budget

The survey showed that coffee is primarily seen as enjoyment, relaxation, and a cherished ritual. After taste, the appearance of the coffee, the cup used, or accompanying snacks is an important factor for consumers. Sixty percent of respondents don’t want to make sacrifices when purchasing coffee, even if their consumption exceeds their set budget. Most coffee is bought in supermarkets.

The most popular drinks in Austria remain the classics: the Verlängerter (a diluted espresso) has gained popularity and now ranks first at 35 percent. Espresso and cappuccino are especially popular with the younger target group aged 15 to 29. Even classic filter coffee has seen a 10 percent rise in popularity among this age group compared to last year. Overall, a slight trend toward pure coffee enjoyment is emerging. Only around eleven percent use plant-based milk alternatives.